Stop Guessing.
Start Growing With a Fractional CFO.
Revenue is flat, cash is tight, and your reports aren't giving you answers. Verity Finance & Ops provides strategic financial leadership, without the cost of a full time CFO so you can move from stalled to profitable.
- Top Down Business DiagnosticForensic review of every department to find where you're leaking
- Strategic CEO & Operations PlanA custom roadmap built around your specific growth blockers
- Prioritized Execution GPSKnow exactly what to fix and in what order by financial feasibility
- Operational Turnaround SupportBridging the gap between your books and field operations
Meet The Founder
The Founder
Why I Started..
“Ive been in your seat as a founder watching revenue grow while cash disappeared, and as a CEO turning around a business on the edge.”
Most Fractional CFO Services stop at the numbers. At verity strategic finance & ops we help you see past as well as find a way to solve the problem.
With 15+ years of experience building and helping companies, I provide the strategic clarity and early warning signals business owners were never taught to look for.
We don’t just report on the past, we build your future. By conducting a “top down” Diagnostic of your sales, staffing, and field operations, we find the root cause of stalled growth and deliver a prioritized strategic operations plan to fix them.
Whether you need a strategic finance partner to work alongside your current bookkeeper or accountant or a complete operational turnaround, we provide the visibility you need to lead with confidence.
Ed Stam
Founder & strategic Advisor 15+ Years Building &Fixing Businesses
While most CFOs in Vancouver focus on protecting assets and compliance, we focus on unlocking growth through Strategic Finance and operational turnarounds.
We Don't Just Find Problems, We Hand You the Path Forward
We don't identify an issue and leave you stranded. You get a clear, prioritized plan to move your business from stalled to profitable with every step sequenced by financial impact.
Trusted by Vancouver business owners alongside their existing teams:
Protection, Add Growth
Most CFO services in Vancouver stop at protecting your assets. We go beyond to use existing built assets to build and grow what's possible through strategic finance and operational discipline.
Collaboration, Not Competition
We work alongside your existing accountant or in-house team acting as the bridge between your books and field operations, making your current staff more effective.
Real World Turnaround Experience
Our expertise comes from real operational turnarounds not just boardrooms. We understand how businesses break in the field and how to fix them from the inside out.
Prioritized, Not Generic
Every recommendation is filtered through financial feasibility. No vague advice just a sequenced action plan calibrated to your cash position and growth stage.
The "Fog" of Stalled Growth
You know something is wrong! Revenue is flat or cash is tight, but your current reports aren't lifting the fog. That fog has a name, and it has a cure.
You can feel it!
But you can't see it?
Strategic Clarity & Business Consulting, Vancouver
Most Vancouver business owners experiencing stalled growth assume they have a cash flow problem. But cash flow is rarely the root cause it's a symptom. The real issue is almost always buried deeper: in misaligned pricing, labor overruns in the field, a leadership gap, or departmental breakdowns that compound quietly until they become a crisis.
Financial Fog
Revenue is flat or cash is tight, but your current Vancouver business consulting or accounting reports aren't telling you why. You're flying blind with incomplete visibility.
Symptom vs. Root Cause
You might think you have a "cash flow problem" but that is almost always just a symptom of something deeper hiding in your operations or leadership structure.
Operational Leaks
Without Strategic Clarity, you can't see if the real issue is buried in misaligned pricing, field side labor overruns, or a leadership gap bleeding your margins.
Departmental Breakdowns
Problems often live in how jobs are managed in the field or how money is wasted in the office, invisible to standard financial reporting alone. When departments operate in silos, costs compound and margins erode quietly until the damage becomes undeniable.
Our 3-Step Success Roadmap
A "Top-Down" fix starting where strategy lives and working through to where execution happens. No generic advice. A GPS for your exact business.
Top-Down Business Diagnostic
Financial & Operational
We conduct a forensic review of every department from leadership and sales to staffing and field operations to pinpoint exactly where your business is leaking.
Strategic CEO & Operations Plan
We build a custom roadmap: either a Strategic CEO Plan focused on leadership and vision, or a Strategic Operations Plan focused on field efficiency and project management.
Prioritized Execution
We don't just give generic advice. We prioritize your ideas by financial feasibility providing a "GPS" for your business so you know exactly what to fix, and in what order.
Ready to Clear the Fog?
Book a free 15-minute discovery call. We'll identify the top growth blocker in your business no obligation, no generic pitch.
Real Problems & Real Solutions.
Here's what it looks like when we walk into a business and start asking the right questions.
"We have a cash flow problem."
A contractor comes to us with what looks like a cash flow crisis. But after walking through their books and reviewing field operations, we discover the real culprit: they're winning jobs and losing money on labor overruns and no one is tracking it in real time. The cash flow problem is just a symptom. The root cause is a project management gap costing them thousands per month. We name it, quantify it, and build the fix.
"I want to hire another manager, but I don't think we can afford it."
A traditional CFO looks at the balance sheet and says "not right now." We ask a different question: Is this a good idea for the business? If the answer is yes, we build a scenario that shows exactly how to make it happen. What expenses to trim, where sales need to move, and when the new hire pays for itself.
What we do.. and what we don't.
What We Do
- Analyze your financials to surface the root cause of stalled growth or cash problems
- Conduct a top-down review of every department to find where the business is leaking
- Provide scenario planning so you can see the financial outcome of a decision before you make it
- Build a Strategic CEO Plan or Strategic Operations Plan tailored to your situation
- Prioritize your ideas by financial feasibility and long-term impact
- Advise on sales, staffing, marketing, and operational inefficiencies
- Give you visibility and clarity a GPS for your business
What We Don't Do
- We are not accountants we don't file taxes, reconcile accounts, or serve as your CFO
- We don't manage your day to day operations for you
- We don't replace your existing bookkeeper or CPA
- We don't offer generic advice everything is built around your specific numbers and situation
- We don't implement the plan for you. We arm you and your team with the strategy and the roadmap
- We don't focus on just one area. We look at the whole business, not just one symptom
Your Results Start With One Conversation.
Every engagement starts the same way: a business owner who knows something is wrong... but can't see exactly what. If that sounds like your Vancouver construction or service business, the next step is a free 15-minute call. Custom solutions for clarity. No obligation.
What to Expect on the Call
- We listen first. No scripted pitch
- We identify what could be your growth blocker
- We tell you honestly if we're the right fit
- You leave with insights and next steps